We’re here for you.
For the bold, the thinkers, creators, inventors.
For those who disrupt entire industries and societies.
We’re your partner.
From your company’s conception to when you become an industry leader, we’ll work with you every step of the way.
We’re here to tell your story.
Based in Los Angeles, CA.
Agency-level work for companies of all sizes.
What does DFI stand for?
DFI? Don’t follow instructions.
A long-used term in the motion picture industry as a quick way of telling someone not to do something.
For us, “don’t follow instructions” means a whole lot more.
To us, it means:
not just taking your brand at face value,
not just using interviews and B-Roll,
not just slapping on statistics or titles to illustrate your product,
putting marketing strategy first,
evoking emotions though storytelling, turning story into growth,
not doing the bare minimum.
Instead, DFI tells your brand or product’s one-of-a-kind story, letting the world see your product just as your see it:
A pure miracle.
In our rapidly evolving world, only following the instructions is no longer enough.
DFI Studio was created to tackle the unique challenge of understanding and implementing content strategies that stand out to today’s audiences.
Every day, an insurmountable flood of new content is poured into an already oversaturated market. That’s why providing relevant and up-to-date content isn’t just optional for business growth — it’s essential. At DFI Studio, we are dedicated to understanding current consumer desires, social trends, and our clients’ needs in order to tell stories that appeal to the next generation, driving high-impact marketing campaigns.
Anyone can produce and execute a film production in today’s world, but putting together an effective marketing strategy is a little more difficult. We evoke emotions through our storytelling, and turn audiences into customers.
Our strategies are always tied to telling our clients’ stories from unexplored perspectives that stand out and thrive in today’s digital age–going beyond just following the instructions.
We are constantly pushing ourselves to strengthen our nuanced understanding of new technologies, tools, and platforms that fuel our content creation and marketing.
We know that every project is unique, and we strive to form personalized, authentic, and ongoing relationships with our clients.
We truly care about our clients and their companies, which is why we’ll be here for you every step of the way.
Meet our team.
Tony Huang
Managing Director
Liya Yang
Lead Producer & Development
Anthony Hsu
Head of Operations
Amanda Chen
Associate Producer
Nicole Kiyan
Copywriter
Connor Hu
Director of Physical Production
Neil Yang
Creative Strategist & Videographer
Glenn Irish
Post-Production Sound Designer
Mathilda Khoo
Stills Photographer / Graphic Designer
Anthony Zhang
Publicist